Typology

Editorial Design + Typography

Typology is a showcase of typefaces from the Vox+ type classification system. It can be used as a "typeface dictionary" of sorts. The format is a 2-in-1 tête-bêche book withTypology on one side, and type specimen Elephant, on the reverse side. The specimen dives into the history and characteristics of the typeface, Elephant, by Matthew Carter.

This project demonstrates the use of grids, editorial layout, typography, colour, and designing for print.

Tools: InDesign and Photoshop. The final book is 200 x 290mm, 92 pages, printed on 128gsm silk matte stock.

The typeface, Elephant, was designed by Matthew Carter in 1992 as a digital revival of Vincent Figgins’ ‘fat face’ typefaces.

Elephant is a display font known for its high stroke contrast. The downward strokes are super heavy while the thin strokes remain as hairlines. For this reason, Elephant is best used in larger point sizes.

This style of lettering is commonly known to be used in fashion magazines, such as Elle, Vogue, Harper’s Bazaar, hence why my book takes on the tête-bêche format, with letters paired with fashion photographs, and an overall sleek and luxurious look and feel.

Examples of grids used to define the layout and placement of elements on each page.